✍️ Introduction: The New PR Productivity Hack
Public relations has always been about precision, credibility, and speed — and in 2025, AI is transforming how PR teams deliver all three. Instead of spending hours drafting press releases or brainstorming media pitches, professionals can now lean on AI-powered prompts to streamline the process. According to Harvard Business Review, generative AI is reshaping creative workflows across industries, giving communicators new ways to write smarter and faster. For PR specialists, this means more time for strategy, relationships, and storytelling.
Prompt Strategy
The effectiveness of AI in PR comes down to one key factor: the quality of your prompts. A vague prompt leads to generic, forgettable content. A structured, detailed prompt produces press releases, pitches, or statements that sound polished and professional. As OpenAI’s prompt engineering guide explains, clear instructions and context significantly improve AI outputs — which is why PR teams should treat prompt-writing as a core skill.
For example, instead of asking “Write a press release for a new product”, a stronger prompt would include audience, tone, and key talking points:
“Write a 300-word press release for a sustainability-focused skincare brand launching a new eco-friendly moisturizer. Highlight natural ingredients, affordability, and alignment with Gen Z values.”
Future of PR + AI
Looking ahead, AI in PR is not just about drafting content faster — it’s about embedding intelligence into entire communication strategies. A recent TechCrunch report shows how businesses are integrating AI into marketing and PR workflows to ensure consistent messaging across channels. For PR leaders, adopting AI tools today means future-proofing their teams for a rapidly evolving media landscape.
📚 15 ChatGPT Prompts for Writing Press Releases
Here’s a curated list of 15 prompts designed for PR speed and accuracy. Use them as-is or customize them with My Magic Prompt’s Prompt Builder.
📰 General Drafting Prompts
- “Write a professional press release announcing [product/event] for [company], highlighting the key news in the first paragraph.”
- “Draft a press release headline and subheading for [news topic], keeping it under 80 characters.”
- “Summarize this event into a clear, journalist-friendly press release.”
🎯 Audience & Tone Prompts
- “Rewrite this press release for a business audience in a formal tone.”
- “Adjust the tone of this press release to sound more approachable and consumer-friendly.”
- “Localize this press release for [region/country], adjusting cultural tone and phrasing.”
🔍 Accuracy & Clarity Prompts
- “Highlight and fact-check any vague or unsupported claims in this draft.”
- “Rewrite this press release in AP Style for media outlets.”
- “Condense this release to under 400 words without losing key details.”
🚀 Launch & Product Prompts
- “Create a press release template for a product launch, with placeholders for features, benefits, and quotes.”
- “Draft a press release introducing a startup funding round — include quotes from the CEO and investors.”
- “Generate a press release for a partnership announcement between [Company A] and [Company B].”
💡 Creativity & Engagement Prompts
- “Suggest 5 compelling press release headlines based on this announcement.”
- “Turn this technical product description into a press release that excites both journalists and customers.”
- “Add a quote from the CEO that feels authentic, inspiring, and aligned with the company’s brand voice.”
✅ Pro Tip: Save your best-performing prompts inside Magic Prompt Chrome Extension for quick reuse.
🛠 Why PR Pros Use My Magic Prompt
While ChatGPT is powerful, the real magic happens when you streamline your workflow. My Magic Prompt offers:
- Prompt Templates: Pre-built frameworks for PR, marketing, and content teams.
- Prompt Builder: Customize prompts for brand voice and consistency.
- AI Toolkit: Organize, test, and refine prompts for repeatable success.
By centralizing your prompts, you avoid the chaos of scattered notes and get professional-quality results faster.
📊 Quick Press Release Prompt Framework
| Goal | Example Prompt |
|---|---|
| Headline Generation | “Write 5 catchy headlines for [announcement].” |
| Draft Refinement | “Rewrite this draft to follow AP Style guidelines.” |
| Quote Creation | “Generate 3 CEO quotes that sound authentic and inspirational.” |
| Word Count Control | “Condense this draft to 400 words while keeping all key details.” |
❓ FAQ: ChatGPT Prompts for Press Releases
Q1. What’s the difference between a good and bad press release prompt?
A good prompt is clear, specific, and outcome-focused (e.g., “Write a 400-word press release announcing X”). A bad prompt is vague (“Write something about my product”).
Q2. Can AI press releases replace PR professionals?
No. AI helps speed up drafting and editing, but human oversight ensures accuracy, nuance, and brand alignment.
Q3. How do I organize my press release prompts?
Use My Magic Prompt to save and categorize prompts by theme, client, or format.
Q4. What’s the best way to ensure accuracy in AI-generated press releases?
Always fact-check names, dates, stats, and quotes. AI is great for structure and flow but should be paired with verification.
Q5. How can I use AI to personalize press releases?
Prompt AI to adapt tone for different audiences — journalists, customers, or stakeholders — while keeping the news consistent.
🤍 Final Thoughts
Press releases don’t have to be stressful or time-consuming. With the right ChatGPT prompts for press releases, you can draft faster, refine smarter, and focus on strategy instead of formatting.
If you’re ready to simplify your PR workflow, explore My Magic Prompt for templates, frameworks, and an AI toolkit built to make every press release easier.